It’s safe to say many people may recognize the name BASF, but few probably realize just how much of an impact this multinational company has on their lives. As the writer for BASF’s Automotive Solutions blog, I was tasked with uncovering the stories behind BASF’s cutting-edge, auto-related technologies. These stories were told through the lens of timely trends and included written content featuring interviews with BASF SMEs on and off camera, as well as scripting videos.