The idea was simple — hire former journalists to uncover stories from Ford’s engineering and design teams. It wasn’t enough for me to just craft compelling press materials. I wanted to dig deep and come up with fun ideas and shed light on the creative power and innovation behind Ford vehicles. This included being part of the team that christened the uniquely styled and highly versatile Transit Connect Wagon as the unminivan. The campaign utilized DIY and travel influencers to showcase why this vehicle is not your parents minivan, as well as playing off its roomy interior by having the Tall Club of American name it as their official vehicle,